The focus of my engagements is in helping agriculture companies effectively and efficiently navigate the modern digital marketing landscape. Via custom workshops, I help agriculture organizations build digital experiences that effectively extend their brands into the online space, allowing each organization to engage with their customers in a unique and meaningful way.
My unique approach brings together two critical streams of thinking to build out an effective digital ecosystem.
- Understand Your Audience: we work to define who your ideal customers are and what their goals are. This helps ensures we are building out solutions that effectively reach your audience and address their unique needs.
- Understand Your Business: we then define what makes your organization unique – your value proposition, your brand, and the unique perspective that your organization has.
Where these two streams intersect defines the one-of-a-kind digital experience that spans across channels, platforms and tactics that will deliver value to your customers and success for your business.
Let’s embark on a journey to elevate your digital presence, where strategic understanding meets innovative solutions to propel your agriculture organization towards sustained growth and prominence. For more information and to discuss how I can support your organization as you embrace digital experience design, please contact me to set up an initial complimentary discovery session.
Sample digital experience workshop agenda
Workshop topics and agenda are customized for each approach. Your business is unique and we may need to spend more or less time on certain topics. Depending on the number of people involved and the scope of the business, the workshop takes 1-2 days to complete.
Understanding the Current State
- The Business (goals, objectives, products, services)
- The Brand (personality, capabilities, differentiation)
- The Audience (who they are, where they are, what are their goals)
- The Experience (how do we measure performance, how can we evaluate the experience)
Defining The Ideal Experience:
- Categories of digital experiences and how our business will best manifest in the digital realm.
- How does our business address our users’ goals?
- Customer Journey Mapping and gap analysis
- Prioritization and Building the Roadmap