Brand building is a critical component of a successful business. A strong brand has lasting impacts on marketing effectiveness, marketing efficiency, product value, and market share. 

However, the business effects of brand campaigns can take years to realize.

Therefore it is vital that we find other methods for measuring the short- and mid-term performance of brand building initiatives in order to verify if our efforts are on track to make the desired performance effects on our business.

Behavioral or psychographic personas can be very helpful in marketing to help us get in the minds of our audience, understand their core motivations, and therefore develop content and messaging that will most likely resonate with a group of people who represent our ideal audience. Personas are historically an audience model used in the B2B marketing world to identify the “ideal” audience and to determine channels and messages that will most likely connect with that ideal audience.

Digital marketing success depends on a clear vision and an effective measurement process

Since industry inception, digital advertising has relied on third-party cookies and mobile IDs to fuel targeting and optimization. Recent trends show us that this reliance cannot be counted on in the future.

As digital marketing in agriculture evolves, staying ahead of the curve is crucial for success. Embracing these trends in 2024 will empower agrimarketers to effectively navigate the digital landscape and cultivate meaningful connections with their target audience. Taking full advantage of trends isn’t easy – putting your brand in the hands of an agency that understands ag can give you an edge

Defining your brand is only the initial foundation for an organization – defining the experience is that critical next step that allows your brand to come to life and to start eliciting emotional responses as your brand interacts with your audience. Digital Experience then is the accumulation of all digital touchpoints that your audience may have with your brand.

When you look for industry data, agriculture is often overlooked (or perhaps underserved), and this digital advertising benchmarks report was born out of a desire for quality benchmark data on advertising for agriculture.